Read Motif as a founder
Motif ranks channels by customers and net revenue, cohort-correct to first touch. Direct / unknown stays visible and cannot win.
Connect Stripe
Websites is where you connect the Stripe account that charges your customers. Stripe Connect is the only revenue source. Checkout, invoices, refunds, cancellation, and churn join the visitor's first touch. Disconnecting Stripe stops new revenue facts.
First touch owns the customer
The first utm, ad-click id, or known referrer is stored on arrival and never overwritten. A Hacker News reader who pays two weeks later through brand search still credits Hacker News. Last-click would hand the payment to the closer.
Direct / unknown is not a channel you buy
A visit with no trustworthy source is Direct / unknown. Unattributed is Stripe money with no visitor join. Both stay on the chart. Neither can take the recommendation. If first-party collection share is low, fix the tracking host before you treat Direct as typed-in demand.
Where the numbers appear
- Overview: one ranking line when the evidence earns it, otherwise silence.
- Channels: visitors, customers, and net revenue by first-touch channel.
- Search: optional Search Console queries and pages as aggregates, never joined to a visitor.
- Insights: the weekly brief of that same ranking. The model cannot change the order.
- Websites: snippet, live ping, Stripe, Search Console, first-party host.