Read Motif as a founder

Motif ranks channels by customers and net revenue, cohort-correct to first touch. Direct / unknown stays visible and cannot win.

Three channel bars, the tallest carrying a first-touch seal and a coin.

Connect Stripe

On Websites, connect the Stripe account that charges your customers. Stripe Connect is the only revenue source. Checkout, invoices, refunds, cancellation, and churn join the visitor's first touch. If you disconnect Stripe, new revenue facts stop.

First touch owns the customer

The first utm, ad-click id, or known referrer is stored on arrival and never overwritten. A Hacker News reader who pays two weeks later through brand search still credits Hacker News. Last-click would hand the payment to the closer.

Direct / unknown is not a channel you buy

A visit with no trustworthy source is Direct / unknown. Unattributed is Stripe money with no visitor join. The two stay on the chart. Neither can take the recommendation. If first-party collection share is low, repair the tracking host before you treat Direct as typed-in demand.

Where the numbers appear

Overview: one ranking line when the evidence earns it, otherwise silence.
Channels: visitors, customers, and net revenue by first-touch channel.
Search: optional Search Console queries and pages as aggregates, never joined to a visitor.
Insights: the weekly brief of that same recommendation. The model picks it from the channel table and cannot reorder the table.
Websites: snippet, live ping, Stripe, Search Console, first-party host.